Lead generation
Lead forms that qualify while they collect
The problem with a lead form isn't collecting leads, it's collecting the wrong ones and finding out a week later. Scoring and branching mean the form itself does the first pass, so the call you book is with someone worth calling.
Score as they answer
Points on budget, authority, need and timing add up to a fit score while the form is being filled in. No sync, no lag, no separate scoring tool.
Send people to different endings
A qualified lead gets 'let's book a call'. Everyone else gets something genuinely useful instead of a sales call neither of you wanted.
Attribution without asking
UTM parameters and any hidden fields you declare are captured from the URL, so you know which campaign produced which lead without adding a question.
It lands where you work
Webhooks, Google Sheets, Airtable, Slack, Discord and Mailchimp are all on the free plan. Delivery is queued and retried, and every attempt is logged.
Start from a template
Each of these is a working form. Clone one and it's an editable draft in your workspace.
Lead capture
Short, with UTM tracking already wired in.
Book a demo
Qualifies before it books, so nobody's time is wasted.
Request a quote
The details you need to price it, asked once.
Newsletter signup
An email address and explicit consent. Nothing else.
Waitlist
Captures interest and what they'd use it for.
General knowledge quiz
Five questions, scored as you go, with a result at the end.
Questions people ask
- Can I send leads to my CRM?
- Through a webhook, yes — it posts the whole response as signed JSON to any URL, which most CRMs can accept directly or via an automation tool. Sheets, Airtable and Mailchimp have their own integrations.
- What happens if my endpoint is down?
- The delivery is retried with an increasing gap between attempts, and every attempt — including the failures and the reason — is on the form's delivery log. You can replay one by hand at any point.
- Do I need a paid plan for integrations?
- No. Every integration, including webhooks, is free. Pro is for branding removal, custom domains, email automations and enhanced analytics.