Lead capture

How to use this template

1. 1

   Open it as a draft

   Press "Use this template" and it lands in your workspace as an editable form with all 4 questions already in it. No card, and nothing is published until you say so.

2. 2

   Cut what you do not need

   Every question you remove is one fewer reason to abandon the form. It takes about 1 minutes to fill in as it stands, and that is the number worth protecting.

3. 3

   Add from the question bank

   Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.

4. 4

   Share it, or put it on your own site

   Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.

Lead Capture form questions, answered

How many fields should a lead capture form have?

Three to four if volume matters, six to eight if a salesperson will call every one. Each additional field costs conversion, so the question is whether the qualification it buys is worth more than the leads it loses.

Should I ask for a phone number on a lead form?

Only if you will actually call. A phone field is one of the most expensive you can add in conversion terms, and most teams that add it never ring anyone.

How do I qualify leads without a long form?

Ask two or three questions that genuinely change what you do next, and use conditional logic to ask the rest only of people who look like a fit. A scored quiz is a gentler way to collect the same information.

Can I send leads straight to my CRM?

Yes. A webhook or a connected integration creates the record where your sales team already works, so nothing sits in a form dashboard waiting to be exported.

Is this lead capture form template free?

Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.

Do I need an account to use it?

You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.

Can I change the questions?

All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.

Can I put it on my own website?

Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.

Where do the answers go?

Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.

How long does this form take to fill in?

About 1 minutes as it stands, across 4 questions. Every question you cut brings that down, and shorter forms get finished more often.