The form builder that doubles as your
CRM, calendar, and checkout
Build Typeform-grade forms — single-page or conversational — then turn every response into action: a contact, a booking, a payment, an order, an automation. Zero glue code.
No credit card required. Free plan forever. Set up in minutes.
Your responses don't just sit in a spreadsheet
Every submission can become a contact, a booking, a payment, or a message in your channel — automatically. Here's what's built in.
A CRM that builds itself
Every response with an email or phone becomes a contact — merged across forms, with profiles, tasks, files, and a full activity timeline.
Calendar & bookings
Let people book real available times right inside a form. Syncs with Google Calendar, supports round-robin hosts, and handles reschedules.
Payments & checkout
Charge inline through your own Stripe or PayPal. Sell digital or physical products from a catalog — calculate price and check out in the form.
Automations & integrations
Push responses to Sheets, Airtable, Slack, HubSpot, Zapier, and more. Send autoresponders and reminders from your own Gmail.
Two ways to build. One engine.
What you design is exactly what your respondents see — the builder preview and the live form share the same rendering engine, so there's never any drift.
Single-page forms
Every question on one clean, scrollable page with a single submit button. Perfect for classic surveys, order forms, and applications.
Conversational forms
One question at a time, smooth transitions, a progress bar, and keyboard navigation. The mode that supports branching logic and scoring for quizzes and calculators.
Build almost anything
Far beyond text fields — drop in bookings, payments, products, signatures, and on-device recordings.
Turn any form into a checkout
Add your full catalog of digital or physical products. Respondents pick items, choose variants, see the price calculate live, and pay — all without leaving the form.
- A reusable product catalog with categories and variants (size, color) — each with its own image.
- Live price calculation as people build their cart.
- Checkout through your own Stripe or PayPal — we never take a cut.
- Digital products delivered automatically with secure, time-limited download links after submission.
- Every order is server-verified, so amounts can't be tampered with.
Book appointments without a second tool
Create events like "30-min intro call," drop a booking block on any form, and respondents pick a real available time. No back-and-forth, no separate scheduler.
- Two-way Google Calendar sync — availability respects your real free/busy.
- Round-robin host assignment, plus a no-preference option.
- Confirmation emails with self-serve reschedule and cancel links.
- Every booking links to its response and contact, and back again.
Logic, branching & scoring
Show or skip questions based on previous answers. Add, subtract, and set variables to build quizzes, lead scoring, and price calculators. Everything is re-evaluated on the server at submit time, so scores and prices can't be faked from the browser.
Analytics & Smart Insights
Track views, starts, completions, and completion rate over time. Smart Insights surfaces your top answers, score and NPS averages, and a completion-by-question funnel that shows exactly where people drop off — with geo, device, and referrer breakdowns captured automatically.
Send your data anywhere
Every connector uses your own account — nothing for us to configure. Reliable by design, with automatic retries so a momentary outage never loses data.
Built for anyone who collects information
If you gather details and want them to actually do something, CrispForms fits the way you work.
Marketers
Lead capture, scoring, and UTM attribution that flows straight to your CRM.
Founders
Waitlists, onboarding, and payments without stitching five tools together.
Creators
Sell digital products and take bookings from a single shareable link.
Agencies
Separate workspaces per client, with roles for stakeholders.
Educators
Quizzes and scoring with branching logic and instant results.
Event organizers
Registration, ticket payments, and confirmation emails in one flow.
Recruiters
Applications, screening logic, and interview scheduling built in.
Support & ops
Intake forms that create contacts, tasks, and channel notifications.
One tool, endless possibilities
From lead generation to event registration to patient intake, CrispForms adapts to every workflow.
Loved by teams everywhere
"CrispForms completely transformed our lead generation. Every submission becomes a contact automatically, with UTM data attached, so our pipeline finally stays clean without anyone copying rows between tools."
"The conversational format makes such a difference. Our NPS survey response rates went from 12% to 38%, and Smart Insights shows us exactly which question people drop off on. It pays for itself."
"We use CrispForms for everything — job applications, employee surveys, onboarding. Candidates apply, get scored by our logic, and book their own interview slot from the same form. It replaced three tools."
"Registration, ticket payments, and confirmation emails all happen in one flow now. Money lands straight in our own Stripe account, and every attendee is already a contact. Setup took minutes."
"We replaced a patchwork of a form tool, a scheduler, and a CRM with just CrispForms. Responses, bookings, and contacts all live together and cross-link — onboarding our customers has never been smoother."
"As a bootstrapped founder, having forms, a CRM, bookings, and checkout in one place is a godsend. I sell digital products straight from a form and the download links go out automatically. Huge time-saver."
Build your first form free
Start with a form. End with a back office that runs itself. No credit card required.
Questions? Talk to a real human at ady@crispforms.com.