Lead capture
Newsletter signup
One field, one tick box. The consent is worded as a specific agreement rather than a pre-ticked assumption, which is both the law in most places and the reason the list stays engaged.
- Questions
- 2
- Takes about
- 1 min
- Style
- One page
- Scoring
- None
Free, no card. It lands in your workspace as an editable draft.
Worth knowing
- The welcome screen and the intro text above the first question carry example turnaround times, policies and promises. Rewrite them as yours before you publish — they are the part respondents take literally.
What's in it
Join the list
Welcome screen
Roughly one email a month, never more than two · Every email has an unsubscribe link that…
Rich text
- 1
Your email address*
Email
- 2
Consent*
Consent
You're on the list
Ending
How to use this template
Open it as a draft
Press "Use this template" and it lands in your workspace as an editable form with all 2 questions already in it. No card, and nothing is published until you say so.
Cut what you do not need
Every question you remove is one fewer reason to abandon the form. It takes about 1 minutes to fill in as it stands, and that is the number worth protecting.
Add from the question bank
Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.
Share it, or put it on your own site
Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.
32 newsletter signup form questions to choose from
A newsletter form should ask for an email and get out of the way. Everything else you want to know can be asked later, once somebody has decided you are worth reading.
The questions below are mostly for the welcome email or a preferences page, not the signup box itself.
The signup itself
- What is your email address?
- What is your first name?
- Do you agree to receive emails from us? (Explicit consent)
- Which country are you in?
- How did you hear about us?
- What made you sign up today?
- What do you hope to get from this?
- Would you like to confirm your address now?
What they want to hear about
- Which topics interest you most?
- Which products do you use?
- Are you a customer already?
- Would you like product updates as well?
- Would you like event invitations?
- Would you like our occasional long reads?
- Would you like offers and discounts?
- Is there a topic you would rather we skipped?
How often
- How often would you like to hear from us? (Weekly, monthly, only when it matters)
- What day suits you best?
- Would you prefer a digest or individual emails?
- Do you want plain text or formatted emails?
- Would you rather follow us somewhere else instead?
- Is this address a work or a personal one?
- Should we use a different address for billing?
- Would you like to pause rather than unsubscribe later?
Knowing your audience
- What is your role?
- What industry are you in?
- How big is your company?
- How experienced are you with this subject?
- What is the biggest challenge you face right now?
- What should we write about next?
- Which newsletters do you already read?
- Anything else you would like to tell us?
Newsletter Signup form questions, answered
- What should a newsletter signup form ask?
- An email address. A first name if you will genuinely use it. Everything else belongs in a welcome email or a preference centre, after somebody has already said yes.
- Do I need consent to add someone to a mailing list?
- Under GDPR and similar rules, yes, and it has to be a positive action rather than a pre-ticked box. Keep the marketing consent separate from any other agreement on the form, and keep a record of when it was given.
- Should I use double opt-in?
- It costs you some signups and buys you a list that actually gets delivered. For most senders it is worth it, because a list full of typos and bot addresses damages your sending reputation for everyone else on it.
- How do I stop spam signups to a newsletter?
- Turn on the spam challenge in the form's settings, and use double opt-in so an address nobody confirms never reaches your list.
- Is this newsletter signup form template free?
- Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.
- Do I need an account to use it?
- You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.
- Can I change the questions?
- All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.
- Can I put it on my own website?
- Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.
- Where do the answers go?
- Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.
- How long does this form take to fill in?
- About 1 minutes as it stands, across 2 questions. Every question you cut brings that down, and shorter forms get finished more often.
Worth reading next
- Qualifying leads without running an interrogationEvery question that filters out a bad lead also loses a few good ones. Where that trade is worth making, and where it quietly is not.
- The quiz that earns the email addressQuiz funnels work when the result is genuinely worth having. Most of them are a form wearing a costume, and people can tell.
- How to Embed a Form on Your WebsiteInline, popup or full page, what each does to conversion, and the embedding problems that are genuinely hard to debug.