Lead capture
Waitlist
A waitlist that only collects addresses tells you how many people are curious. This one also tells you what they want, which is what shapes what you build.
- Questions
- 3
- Takes about
- 1.5 min
- Style
- One at a time
- Scoring
- None
Free, no card. It lands in your workspace as an editable draft.
What's in it
Join the waitlist
Welcome screen
- 1
Your email address*
Email
- 2
What would you use it for?
Long text
- 3
How soon do you need something like this?
Yesterday · In the next few months · Just keeping an eye out
Multiple choice
You're in
Ending
How to use this template
Open it as a draft
Press "Use this template" and it lands in your workspace as an editable form with all 3 questions already in it. No card, and nothing is published until you say so.
Cut what you do not need
Every question you remove is one fewer reason to abandon the form. It takes about 1.5 minutes to fill in as it stands, and that is the number worth protecting.
Add from the question bank
Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.
Share it, or put it on your own site
Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.
32 waitlist form questions to choose from
A waitlist is a promise to tell someone when something is ready, and a chance to learn what they want it to be. Most waitlists collect only the first half.
Ask one or two questions beyond the email. They cost almost nothing here, because somebody joining a waitlist has already decided they are interested.
Joining
- What is your email address?
- What is your name?
- What company are you with?
- What is your role?
- Which country are you in?
- How did you hear about this?
- Would you like updates before launch?
- Can we contact you about early access?
What they want it for
- What would you use this for?
- What problem are you hoping it solves?
- How do you handle that today?
- What would make it an obvious yes?
- What would make you not bother?
- Which single feature matters most?
- Is there something similar you already use?
- What does that get wrong?
Urgency and prioritising access
- How soon do you need this?
- Is there a deadline driving it?
- How many people on your team would use it?
- How big is your company?
- Would you pay for it? Roughly how much?
- Would you be willing to give feedback during a beta?
- Would you be willing to be a case study?
- Are you an existing customer?
Keeping them warm
- Would you like to be told your position on the list?
- Would you refer a colleague to move up?
- Would you like our newsletter meanwhile?
- Would you join a early access group?
- Would you test a rough version?
- What would you like to hear about between now and launch?
- Is there anyone else we should talk to?
- Anything else you want to tell us?
Waitlist form questions, answered
- What should a waitlist form ask?
- An email, and one question about what they would use it for. The second question is what turns a list of addresses into something you can build from, and almost nobody drops off because of it.
- How do I keep a waitlist warm?
- Tell them something occasionally, and make the first email say when to expect the next. A list that hears nothing for six months converts worse than a list a tenth the size that heard from you monthly.
- Should I show people their position on the waitlist?
- Only if the number is encouraging and you will actually move through it. 'You are number 4,812' is demotivating unless people can see the queue shortening.
- Can I prioritise some people on the waitlist?
- Yes. Score the answers in the form and sort by it, so people who need it soonest or fit best get in first rather than whoever happened to sign up at 9am.
- Is this waitlist form template free?
- Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.
- Do I need an account to use it?
- You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.
- Can I change the questions?
- All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.
- Can I put it on my own website?
- Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.
- Where do the answers go?
- Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.
- How long does this form take to fill in?
- About 1.5 minutes as it stands, across 3 questions. Every question you cut brings that down, and shorter forms get finished more often.
Worth reading next
- Qualifying leads without running an interrogationEvery question that filters out a bad lead also loses a few good ones. Where that trade is worth making, and where it quietly is not.
- The quiz that earns the email addressQuiz funnels work when the result is genuinely worth having. Most of them are a form wearing a costume, and people can tell.
- How to Embed a Form on Your WebsiteInline, popup or full page, what each does to conversion, and the embedding problems that are genuinely hard to debug.