Customer feedback
Feedback you can act on by Friday
Collecting feedback is easy; reading it is the problem. A hundred open-text answers is an afternoon nobody has. CrispForms summarises them into themes on Pro, and shows the aggregate charts for everything else without anyone asking.
Ask why straight after the score
A rating on its own is a number. The reason, captured while it's still in mind, is the thing that changes something.
Charts for every question, automatically
Smart Insights aggregates each question into the right chart for its type — no dashboard to build and nothing to configure.
Open text, summarised
On Pro, the free-text answers are summarised into recurring themes with the number of people behind each. The individual answers are always there underneath.
Ask at the right moment
Embed it inline, as a popup, or as a chat bubble on the page where the interaction happened. Feedback asked a week later is feedback about a memory.
Start from a template
Each of these is a working form. Clone one and it's an editable draft in your workspace.
Customer feedback
A rating, the reason behind it, and permission to follow up.
Net Promoter Score
The standard NPS question, with the follow-up that makes it useful.
Customer satisfaction (CSAT)
One satisfaction question, asked straight after the interaction.
Product feedback
What they use, what's missing, and what nearly made them leave.
Event feedback
Sent the same day, while people still remember the sessions.
Website feedback
What they came for, and whether they found it.
Questions people ask
- Can I embed a feedback form on my site?
- Yes — inline, as a popup triggered by a button, or as a chat bubble in the corner. The Share tab generates the snippet for each.
- Are the AI summaries accurate?
- They're a summary, and they're shown alongside the answers rather than instead of them. Treat them as a way into the responses, not a replacement for reading the ones that matter.