Feedback
Website feedback
The two questions that explain a bounce rate: what they were trying to do, and whether they managed it. The page address is captured automatically.
- Questions
- 3
- Takes about
- 1.5 min
- Style
- One at a time
- Scoring
- None
Free, no card. It lands in your workspace as an editable draft.
What's in it
Did you find what you needed?
Welcome screen
- 1
What were you trying to do?*
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Multiple choice
- 2
Did you manage it?*
Yes / No
- 3
What got in the way?
Long text
Thanks
Ending
How to use this template
Open it as a draft
Press "Use this template" and it lands in your workspace as an editable form with all 3 questions already in it. No card, and nothing is published until you say so.
Cut what you do not need
Every question you remove is one fewer reason to abandon the form. It takes about 1.5 minutes to fill in as it stands, and that is the number worth protecting.
Add from the question bank
Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.
Share it, or put it on your own site
Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.
32 website feedback form questions to choose from
Analytics tell you where people leave. They never tell you why. A short website feedback form, triggered on the page where the drop happens, is the cheapest way to find out.
Keep it to two or three questions in the live form. The rest of this bank is for when you are doing a proper review.
The task
- What did you come here to do?
- Were you able to do it?
- If not, what stopped you?
- How easy was it? (Very easy to very hard)
- How long did it take compared to what you expected?
- Did you find what you were looking for?
- Where did you expect to find it?
- What would you have searched for?
What is confusing
- Was anything unclear?
- Was there anything you did not understand?
- Was any wording confusing?
- Did anything look broken?
- Did you have to go back and forth between pages?
- Was there information you expected that was missing?
- Did anything make you hesitate?
- Was there a moment you nearly left?
Design and performance
- How did the page look on your device?
- Was anything hard to read?
- Was anything hard to tap or click?
- Did the page load quickly enough?
- Which browser are you using?
- Are you on a phone, tablet or computer?
- Did you see any errors?
- Attach a screenshot if something looked wrong.
Next steps
- What would you change about this page?
- What is the one thing we should fix first?
- How did you get here?
- Is this your first visit?
- Would you like us to reply?
- What is your email address?
- Would you be willing to do a short usability session?
- Anything else?
Website Feedback form questions, answered
- What should a website feedback form ask?
- What they came to do and whether they managed it. Those two questions find more problems than any rating scale, because the answer names the task you are failing rather than a number.
- Where should I put a website feedback form?
- On the pages where analytics say people leave, not in a footer nobody clicks. A small embedded form on one problem page will outproduce a site-wide feedback link many times over.
- How do I collect feedback without annoying visitors?
- Keep it to two questions, make it dismissible, and do not pop it up before somebody has read anything. An embedded form near the end of the page gets fewer responses and far less resentment.
- Can I see which page the feedback came from?
- Yes. Pass the page URL into a hidden field and it arrives with every response, so you never have to ask the visitor where they were.
- Is this website feedback form template free?
- Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.
- Do I need an account to use it?
- You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.
- Can I change the questions?
- All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.
- Can I put it on my own website?
- Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.
- Where do the answers go?
- Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.
- How long does this form take to fill in?
- About 1.5 minutes as it stands, across 3 questions. Every question you cut brings that down, and shorter forms get finished more often.
Worth reading next
- 30 Customer Feedback Questions That Get Real AnswersQuestions grouped by what you are trying to learn, and the wording changes that stop people giving you polite nothing.
- 18 Survey Question Types, and When Each One Earns Its PlaceMultiple choice, scales, matrices, rankings and open text, with the specific failure mode of each and how to avoid it.
- What to do with two hundred open text answersThe most valuable question on most forms is the one nobody reads, because reading it properly takes an afternoon nobody has.
Others in feedback
Customer feedback
A rating, the reason behind it, and permission to follow up.
Net Promoter Score
The standard NPS question, with the follow-up that makes it useful.
Customer satisfaction (CSAT)
One satisfaction question, asked straight after the interaction.