Feedback
Testimonial request
The permission question is the important one. A wall of testimonials collected without written consent is a wall of testimonials you have to take down.
- Questions
- 5
- Takes about
- 2.5 min
- Style
- One page
- Scoring
- None
Free, no card. It lands in your workspace as an editable draft.
Worth knowing
- The welcome screen and the intro text above the first question carry example turnaround times, policies and promises. Rewrite them as yours before you publish — they are the part respondents take literally.
What's in it
Would you say a few words?
Welcome screen
What happens to your quote It may appear on our website, in print, or on social media · We…
Rich text
- 1
Your name*
Short text
- 2
Your role and company
Short text
- 3
In your own words, what's it been like?*
Long text
- 4
A photo, if you're happy to include one
File upload
- 5
Permission to publish*
Consent
Thank you
Ending
How to use this template
Open it as a draft
Press "Use this template" and it lands in your workspace as an editable form with all 5 questions already in it. No card, and nothing is published until you say so.
Cut what you do not need
Every question you remove is one fewer reason to abandon the form. It takes about 2.5 minutes to fill in as it stands, and that is the number worth protecting.
Add from the question bank
Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.
Share it, or put it on your own site
Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.
32 testimonial request form questions to choose from
Asking for a testimonial with an open text box gets you 'great service, highly recommend', which persuades nobody. Asking three specific questions gets you a paragraph with a number in it.
The permission question matters as much as the content: a quote you cannot publish is a quote you did not get.
The story
- What were you struggling with before you found us?
- What made you start looking for a solution?
- What nearly stopped you from choosing us?
- What convinced you in the end?
- What changed after you started using us?
- What result can you point to?
- How long did it take to see a difference?
- What would you say to someone considering us?
Specifics that make it believable
- How much time does this save you?
- Has it saved or made you money? Roughly how much?
- What were you using before?
- What is the one feature you would not give up?
- What surprised you?
- Who on your team benefits most?
- How often do you use it?
- What is the moment you would describe to a colleague?
Permission and attribution
- Can we publish this?
- Can we use your name?
- Can we use your company name?
- Can we use your job title?
- Can we use your photo or logo?
- Would you like to approve the final wording?
- Is there anything here we should not publish?
- Would you rather this stayed anonymous?
Going further
- Would you record a short video version?
- Would you be a reference for a prospective customer?
- Would you take part in a case study?
- Would you leave a review on a third-party site?
- Would you speak at one of our events?
- Is there anyone else at your company we should ask?
- What is your email address?
- Anything else you would like to add?
Testimonial Request form questions, answered
- How do I ask for a testimonial?
- Ask specific questions rather than for a testimonial. 'What were you struggling with before' and 'what changed' produce usable copy; 'would you write us a testimonial' produces a blank page and a polite decline.
- When is the best time to ask for a testimonial?
- Just after something went well: a successful launch, a resolved problem, a renewal. The worst time is a quarterly round-robin to everyone, which is when people realise they are on a list.
- Do I need permission to publish a testimonial?
- Yes, and get it in the same form rather than chasing it later. Ask separately about the name, the company and the photo, because people say yes to different combinations.
- What makes a testimonial persuasive?
- A specific before, a specific after, and a number. 'They were great' persuades nobody. 'We went from three days to forty minutes' does the work on its own.
- Is this testimonial request form template free?
- Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.
- Do I need an account to use it?
- You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.
- Can I change the questions?
- All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.
- Can I put it on my own website?
- Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.
- Where do the answers go?
- Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.
- How long does this form take to fill in?
- About 2.5 minutes as it stands, across 5 questions. Every question you cut brings that down, and shorter forms get finished more often.
Worth reading next
- 30 Customer Feedback Questions That Get Real AnswersQuestions grouped by what you are trying to learn, and the wording changes that stop people giving you polite nothing.
- 18 Survey Question Types, and When Each One Earns Its PlaceMultiple choice, scales, matrices, rankings and open text, with the specific failure mode of each and how to avoid it.
- What to do with two hundred open text answersThe most valuable question on most forms is the one nobody reads, because reading it properly takes an afternoon nobody has.
Others in feedback
Customer feedback
A rating, the reason behind it, and permission to follow up.
Net Promoter Score
The standard NPS question, with the follow-up that makes it useful.
Customer satisfaction (CSAT)
One satisfaction question, asked straight after the interaction.