Surveys
Market research
A general-purpose research survey. The ranking question is deliberately near the end — it takes more effort than the rest and losing people there costs you less.
- Questions
- 5
- Takes about
- 2.5 min
- Style
- One page
- Scoring
- None
Free, no card. It lands in your workspace as an editable draft.
Worth knowing
- The welcome screen and the intro text above the first question carry example turnaround times, policies and promises. Rewrite them as yours before you publish — they are the part respondents take literally.
What's in it
A few questions about your work
Welcome screen
Why we're asking We'd rather build from what people actually do than from what we assume.…
Rich text
- 1
Which best describes you?
Founder or owner · Manager · Individual contributor · Freelance or consultant · +1
Multiple choice
- 2
What industry?
Technology · Healthcare · Education · Retail · +3
Multiple choice
- 3
What do you use today?
Spreadsheets · A dedicated tool · Email · Pen and paper · +1
Multiple choice
- 4
Put these in order of what matters most to you
Price · Ease of use · Design and branding · Integrations · +1
Ranking
- 5
What's the most frustrating part of how you do this now?
Long text
Thank you
Ending
How to use this template
Open it as a draft
Press "Use this template" and it lands in your workspace as an editable form with all 5 questions already in it. No card, and nothing is published until you say so.
Cut what you do not need
Every question you remove is one fewer reason to abandon the form. It takes about 2.5 minutes to fill in as it stands, and that is the number worth protecting.
Add from the question bank
Pick what you are missing from the questions below. Drag any of them in, change the wording, and use conditional logic so people only see the ones that apply to them.
Share it, or put it on your own site
Publish to get a link, or embed it in a page you already have. Answers arrive in your dashboard, and you can send them on to anywhere else with a webhook or an integration.
32 market research form questions to choose from
The risk in market research is not getting too few answers. It is getting confident answers to questions you asked badly, and making an expensive decision on them.
Ask about what people have actually done, not what they say they would do. Past behaviour predicts; stated intention mostly flatters.
The problem today
- How do you currently handle this?
- What do you use to do it?
- How long does it take you?
- How often do you do it?
- What is the most frustrating part?
- What have you tried that did not work?
- What did you spend on it in the last year?
- When did you last look for a better way?
Buying behaviour
- Have you ever paid for something to solve this?
- What did you pay?
- What made you choose it?
- What made you stop, if you did?
- Who decides on purchases like this?
- What is your approval process?
- Where do you look when you need something new?
- Whose opinion do you trust on this?
Testing the concept
- If something did this for you, how useful would that be? (1 to 5)
- What would you expect it to cost?
- What would make you switch from what you use now?
- What would stop you?
- Who else would need to agree?
- How would you measure whether it worked?
- What would you need to see before buying?
- Would you want to try it before committing?
Segmenting
- What is your role?
- Which industry are you in?
- How many employees does your company have?
- Which country are you in?
- How long have you been doing this job?
- How big is the team you work in?
- Who do you report to?
- Would you be willing to talk to us for twenty minutes?
Market Research form questions, answered
- What questions should a market research survey ask?
- Mostly about what people already do and already pay for. Questions about hypothetical futures get optimistic answers that do not survive contact with an invoice.
- How many responses do I need for market research?
- For directional reading, a hundred from the right people beats a thousand from anyone. The bigger risk is almost always a skewed sample rather than a small one.
- How do I avoid leading questions in a survey?
- Do not put the answer in the question. 'How useful would a faster version be' assumes it would be useful; 'what slows you down most' does not. Ask a colleague to try to guess what answer you are hoping for.
- Should market research surveys be anonymous?
- Anonymous gets more honest answers about money and failure. But if you want to follow up with the interesting respondents, make contact details optional and explain why you are asking.
- Is this market research form template free?
- Yes. Use it, publish it and collect answers on the free plan with no card. Paid plans add things like payments, scheduling, removing our badge and your own domain, but none of them are needed to run this form.
- Do I need an account to use it?
- You need one to edit and publish, because the form has to live somewhere and the answers have to come back to you. Signing up takes about a minute and does not ask for a card. The people filling your form in never need an account.
- Can I change the questions?
- All of them. The template is a starting point, not a fixed form: add, remove, reword and reorder anything, change the look, and use logic so people only see the questions that apply to them.
- Can I put it on my own website?
- Yes. Embed it in a page you already have, or share the link. On a paid plan you can serve it from your own domain so the address says your name rather than ours.
- Where do the answers go?
- Into your dashboard, where you can read, search and export them as CSV. You can also have each response emailed to you, pushed to another tool with a webhook, or sent to a connected integration.
- How long does this form take to fill in?
- About 2.5 minutes as it stands, across 5 questions. Every question you cut brings that down, and shorter forms get finished more often.
Worth reading next
- 18 Survey Question Types, and When Each One Earns Its PlaceMultiple choice, scales, matrices, rankings and open text, with the specific failure mode of each and how to avoid it.
- 30 Customer Feedback Questions That Get Real AnswersQuestions grouped by what you are trying to learn, and the wording changes that stop people giving you polite nothing.
- Writing questions people answer honestlyHalf of bad form data is not carelessness. It is people giving the answer the question seemed to want.