Sameer Gupta is co-founder of Crispforms, where he's on a mission to make forms that don't suck. With 7+ years spent in the trenches of B2B SaaS marketing—from ABM campaigns to SEO strategy to conversion rate witchcraft—he's seen enough bad forms to know exactly what needs fixing. Before Crispforms, Sameer helped scale startups through smart demand generation, growth marketing, and the occasional perfectly-timed A/B test. Now he's building forms that actually think instead of just sit there looking pretty.
I spent three months testing every form builder I could find before launching Crispforms. The pattern I kept seeing? Marketers obsessing over removing fields while ignoring the actual problem—how those fields are presented. A 15-question form split into steps outperforms a 5-question form crammed onto one page. I’ve seen it happen dozens of times. The […]
